How do you spell urked?

To use a carefully-placed cliche (and isn't that what we chick lit writers do?), my feathers became a tad ruffled when I read this article.

Let me sum it up for you.

Diane Shipley, a book blogger for the Guardian, a UK paper, reported on the phenomenon she is noticing in women's fiction. Basically the very same publishers who told us that Chick Lit is dead and they can't sell "those types" of books anymore is now slapping Chick Lit-esque covers on pretty much any book written by a woman or for a woman.

So, let me get this straight. "They" can't sell well-written, interesting and fun books classified as Chick Lit, but they can sell more serious, (and often-times more depressing) well-written books disguised as Chick Lit books? Am I missing something here?

On another (completely different, yet eerily the same) note: Oceanview Publishing is trying to name a new genre that has exploded into the marketplace. Chick Lit for Men. Apparently women aren't the only ones who like to read frivolous, fluffy and funny. Go figure.